For attorneys and legal project managers, the Cael Project home page is the daily hub for matter budget and status.
Target Market: Legal Project Management
Total Addressable Market: $700m
CAGR: 17%
Problem Statement:
Legal project managers have traditionally exported reports from MS Excel to help attorneys stay on top of matter status and budget. This clogged up email and did not allow attorneys to dig deeper into matter status details and financials.
Challenges and Pain Points:
95% of those interviewed said they it was difficult to find the overall status for their assigned matters by certain date ranges, such as the last 30 or 45 days.
87% of legal project managers interviewed wanted to consolidate status of all managed matters into one simple dashboard.
100% of law firm CFOs interviewed wanted their attorneys to reduce budget overruns as well as the frequency of matter budget status report requests from the financial dept, which eats into time billing clients.
Solution:
Because Cael Project is an integral solution for both attorneys and legal project managers stay on top of matter budget and overall status, its home page experience is where these user types get started each working day. The evolution of the Cael Project home page included several months of customer interviews and design iterations which resulted in an enhanced and personalized experience.
Results: The redesign of the Cael Project home page helped improved user engagement by the toughest cohort to please - attorneys - by over 300%. Cael Project subscribers include members of the leading 200 global law firms.
Target Personas (Users):
Legal project managers (LPMs) within mid-large law firms who actively assist in managing status and budgets for teams of attorneys and their staff.
Attorneys within mid-large law firms who would like to have greater transparency into their matter-based data, including budget status and secure real-time communication with their clients.
CFO/Directors of Finance in within mid-large law firms who would like the firm’s attorneys to stay on top of hours worked and budget status in order to avoid overruns and to decrease write-downs.
