Thomson Reuters Elite developed a patented technology to measure the degrees of separation between an employee’s email contacts and their professional network and used it as the foundational experience for a business development app for the iPad.
As seen below, the BizDev mobile application from Thomson Reuters Elite uses green bars to show the degrees of separation (or strength) of a professional contact. Marketing teams and attorneys in law firms use this technology to find the best contact to connect with for new business opportunities and to develop email marketing lists for promotional events.
Targeted Personas (Users):
Directors of Marketing within mid-large law firms who would like an easier method to development email marketing lists for business development.
Attorneys within mid-large law firms who would like to find potential business development contacts and associated data through their internal law firm connections.
